brand identity design
Development of the visible elements of the brand, such as color, design, and logo that identify and distinguish this brand in consumers' minds.
Inspiration behind the logo?
My client was ready to open his own winery and liquor shop. He wanted a logo that was recognizable and elegant. Also, he asked that it be connected to wine in any way.
Morphology
It consists of a circle portraying that left behind by a wine bottle. The "stain" is formed and hopefully stains the mind of those who see it, making it rememberable.
Color scheme
The chosen color also portrays that of the wine and allows people to connect the dots.
Name
"El Clan" resembles a family subject the owner had in mind. It is very important for me that the owners find themselves connected to their establishment, so when we talked about the name, this was taken into account.
project gallery
